I reimagined Pyunkang Yul’s online store as a serene, minimalist haven that reflects the brand’s commitment to gentle, regenerative skincare. Clean layouts and ample white space let each product’s simple elegance shine, while intuitive navigation and subtle micro‑interactions guide users effortlessly through routines tailored for sensitive, irritated skin. The result is a modern shopping experience that feels as soothing and restorative as the formulas themselves.